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CFM AND CANADIAN AD INDUSTRY REACH A TENTATIVE AGREEMENT

For Immediate Release - Toronto, on October 11, 2011
Canadian Federation of Musicians (CFM) has reached terms of an agreement with the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) to renew the Commercial Announcements Recording Contract.  This is the industry standard collective agreement governing the production of music and audio tracks for commercials in Canada. Members will vote on the terms of this new agreement in the upcoming weeks.

“The future of compensation for all music rests in digital distribution,” explains Bill Skolnik, AFM Vice President from Canada & CFM Chief Executive Officer.  “It is encouraging to see the advertising industry enthusiastically embrace our evolving relationship and do the right thing by looking after the needs of professional musicians living and working in Canada”.

The proposed deal includes general increases in minimum fees of 3% in year one and 2.5% in each of years two and three of the new three year agreement, as well as a one-time increase of 1% in Industry contributions to the Musician Pension Fund of Canada, on behalf of all musicians who perform under this agreement.

The parties have agreed to enter into a pilot-project to assess commercials made for New Media, monitor the use of this clause and to meet regularly to review the findings.

Over the past year, a caucus of rank and file musicians worked together to carve out the terms of this ground breaking new agreement.  “In many ways, this is a revolutionary agreement that required collective thinking and cooperative effort by all parties. Its success sets the tone for other negotiations currently taking place, such as our fruitful discussions with the Canadian Broadcasting Corporation,” adds Mr. Skolnik.

Building on AFM Canada’s long and successful legacy, CFM will continue furthering the particular interests
and needs of professional musicians who earn their living in this country. Everyday CFM helps thousands of musicians with any number of issues related to the recording and performing of their craft.  The American Federation of Musicians of the United States and Canada draws on the experience and strength of more than 90,000 musicians, with over 17,000 active members in Canada alone. Proudly celebrating 31 remarkable years of service, CFM is uniquely positioned to address Canadian issues, and provides vital resources for Canadian musicians, at any stage in their careers.   For more information please visit us at www.cfmusicians.org CFM on twitter׀ CFM on Facebook.

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MEDIA CONTACT:   Victoria Lord, Office: 416-484-9047 / victoria@vlpr.com